My guess is that, at least in part, it's because of a couple effects.First, to be a devoted Star Wars fan and watch every movie takes 13ish hours. To be a devoted Star Trek fan, and watch every episode of every season of every series (Original, Next Generation, Deep Space Nine, Voyager, Enterprise) takes much, much, much longer. A single season of hour-long episodes covers some 22-26 hours.Second, while Star Trek helped spawn the deep-space dreams of a lot of people, Star Wars ushered in a new era of movie-making. It reintroduced the action blockbuster, the use of classical scores, and movies of fantasy instead of modern dramas (such as the classic American Graffiti).Finally, Star Wars has some deeper conflict. In a series of hour-long episodes, you have an awful lot of time spent in not much change in the story. While a season lasts 22 hours, those 22 hours generally reset all the main characters to the same baseline every hour. A long series of middling challenges.I like Star Trek: Deep Space Nine because of the broader conflict which evolves over the course of the seasons. But the episodes that do not advance that plot are more trivially annoying.
That's a much better answer than I was expecting to this somewhat silly question. Still though - why is Star Trek considered "geeky" or "nerdy" (same probably for Battlestar Gallactica and the ilk)? But Star Wars not?
Because of the time commitment involved? Even sub-consciously, when we think of Trekkies, you think of people sitting at their TV (quite possibly in their parent's house) watching episode after episode.Star Wars, as a movie that changed the world outside its own circle, is more mainstream.But if there is a distinction, I'm not sure it's a strong one.It may be because of nothing more than William Shatner's Travelocity commercials.
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